

Subject lines with a clear value or opportunity to connect work best. So using yourself as a default sender will enable you to set up the creative and save it as a draft. It may take some time for a sender to accept your request. The requested sender must be a first-degree connection.

It's also important that the sender be contextually relevant to your message. Ensuring your sender has a profile image will set your campaign up for success. Sponsored InMails should be addressed from a credible person that your target audience will trust. Here are the key elements required to run a successful sponsored InMail in campaign planning. Another advantage of using sponsored InMail is that you can achieve direct response from your target audience at scale.You will not be restricted to 40 or 50 InMails a month. Once every 60 days, exclusive access to target audience not considered as spam. Sent out only when a user is engaged on LinkedIn.

